9月3日 上午11点, CNBC 主管的 Street Signs节目照明了TADA，并同时与Kay Woo 代表进行了采访。
采访以“How Singapore ride-hailing firm TADA stands out from competitors in the sector(新加坡打车应用平台TADA在竞争中占优势的策略)”为主题，Kay Woo 代表通过本次采访介绍了打车应用平台TADA，并且抒发了‘打车应用平台的基本和核心在于支持司机维持生计’的意见。
We started this to help our drivers to get more jobs during the pandemic time. Because of pandemics, people don't go out. So those that ride-hailing driver does not have enough jobs. So, we wanted to open the connection between the driver and also the delivery service for these stores, and interesting, like you mentioned, that they've got hit very badly during the pandemic time, but interestingly, with this connection, we could actually bring back their livelihood for drivers and also the store owners and this was very interesting actually an intriguing connection that we have made.
So, are you going to be looking at such targeted segments which have been impacted because of the pandemic, what happens to the mainstream, what happens to bread-and-butter ride-hailing, where you of course compete against big giants?
So, from the beginning, we were saying that we don't compete against those big giants because we were making our TADA ride-hailing service for the zero commission and to support our drivers. Our primary focus is building the livelihood for the drivers. So, it's going to be a completely different approach that I can picture the traditional ride-hailing platforms. And on top of that, from the beginning, what we try to do is tried to solve or try to address the problems that any players who can work together with our platform. So, there's during the pandemic time for store owners and we saw that they are also having a hard time and, the drivers so it is the very natural selection for us to do so.
But are you going to replicate this model? because I believe you are present in Singapore, Cambodia, as well as Vietnam. Are you going to spread across SouthAsia?
Yes, of course. It does not necessarily mean that we're going to, let's say, burn the cash to do this e-commerce over the whole Southeast Asia area, but this means that if there is any problem who is actually suffering from the pandemic, we want to support this in many different areas. So, we don't just go by ourselves. We are working together with our local or let's say the conglomerates or big firms who want to actually support their local Society. So, we are actually opened to duplicate this model with cooperation with the local hands.